The Heineken company. Sustainability Report
Why read when you can watch?
Corporate sustainability reports are rarely page-turners. Even the best of them are seldom read. Heineken asked us to help them bring their message across in a more appealing way and connect to a wider audience. We gave their written report screen presence.
In collaboration with Dutch hip-hop artist Blaxtar (Kevin de Randamie), we created ‘Let’s Get Frank’. A movie that brings together spoken word and kpi’s on Heineken’s sustainability performance.
A movie that combines inspiration and information. That keeps you looking and makes you wonder about the written report. The film was shot in Heineken locations in and around Amsterdam, including many areas typically closed to the public. Access to these unusual locations added an extra dimension to the report and to the general transparency of the Heineken brand.
Our approach generated a lot of traffic to the actual sustainability report. Apart from that, it got picked up by the online and offline press, giving Heineken’s sustainability performance the attention it deserves. And it won The European Excellence Award.